How Etsy uses reCAPTCHA Enterprise to stop fraud and not customers
At Etsy.com, our mission is to Keep Commerce Human by providing a global marketplace that connects 5.2 million sellers with more than 90.5 million active buyers looking for unique items with a human touch. For our vibrant global community to continue to grow and thrive, interactions on the platform must be safe, private, and secure. Like many other online businesses, Etsy saw a sharp increase in traffic over the past year as people turned to e-commerce during the COVID-19 pandemic. With this surge, we wanted to get ahead of any potential challenges that could impact our brand, revenue, and customers. [...]